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Selazar obtains an investment of 20 million pounds sterling


Selazar obtains a £20 million investment to strengthen its UK operation and finance its global expansion.


The new capital investment will see Selazar quadruple its staff, expand into new territories and offer additional e-commerce fulfillment technology and customer services.


London, October 26, 2021: E-commerce fulfillment company Selazar has announced a £20 million growth investment that will significantly increase its valuation, strengthen its UK operation and fund the company’s expansion into Europe, the United States and Latin America.  The funding will also help Selazar to offer additional commerce fulfillment technologies and financial services to its customers.


The investment by a major global investment group called Humboldt Americas, parent company of Latam Trade Capital (owner of iProveedor), is the largest technology investment ever made in a Northern Ireland company. Initially, it will allow Selazar to open new stores in Ireland and the Netherlands, followed by four additional stores in the United States, one in Mexico and one in Colombia. This new capital inflow comes on top of the initial investment made by Foresight Group, Invest Northern Ireland and angel investors in November 2019, marking a milestone for Selazar, which will move from being solely in the UK to having a global presence.


Selazar is quadrupling its staff over the next year to support its rapid growth and offer new financial services to its clients. Selazar, founded in Belfast, with offices in London, Castle Donington and soon to be launched in the United States, Mexico and Colombia, has had a strong growth trajectory since its launch in 2019. The company has developed a highly innovative proprietary e-commerce fulfillment platform and services medium to corporate distributors across the UK to date.


On this new equity investment, Jack Williams, CEO of Selazar commented:


“We are very excited to announce this major new investment, which will see Selazar embark on the next stage of this journey and expand internationally. Not only will it fund the opening of eight new warehouses, but it will also allow us to develop our e-commerce fulfillment technology much further and support customer negotiations in the UK, US, Europe and Latin America. Above all, this investment separates Selazar from other third-party logistics providers (3PLs). We will be a one-stop commerce fulfillment store for distributors who want to establish business in the U.S., Europe and beyond.”   


As a result of Selazar’s expansion as an international trade fulfillment company, customers will be able to transfer inventory between international warehouses. This has the potential to ease complications resulting from Brexit as it will simplify processes and reduce costs, which is currently a sticking point for large companies. 


The global investment group that finances Selazar will acquire all shares from existing investors. It is committed to sustainable and socially responsible business growth, so that they have a tangible impact on the lives of their peers, employees and communities. The weight of this single investor will support Selazar’s global growth plans going forward.


Selazar was advised by A&L Goodbody and PwC in this transaction.



About Selazar


Selazar is an eCommerce fulfillment specialist based in the UK. The company has developed a proprietary cloud-based warehousing and fulfillment platform for eCommerce retailers. We pick, pack and deliver products to your customers in the most efficient way possible. No disruption, no headaches, just smart, streamlined operations. Our transparent system allows distributors to understand, track and ignore complex trade fulfillment processes, allowing them to focus on the real work – growing their business. We were recognized in Northern Ireland for our innovative approach, Innovate NI and Nation Tech have honored Selazar with awards for our easy-to-use platform. To learn more, visit  

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